Communication from Tower 28’s public relations department typically takes the form of electronic mail. This correspondence might include press releases announcing new product launches, invitations to events, or responses to media inquiries. For example, a beauty editor might receive information about an upcoming Tower 28 tinted sunscreen launch via a formal email.
This outreach is crucial for maintaining media relations and shaping public perception. Consistent and clear communication assists in building brand awareness, managing reputation, and securing media coverage, ultimately contributing to the company’s marketing and sales objectives. Historically, public relations relied heavily on print and in-person interaction, but digital communication has streamlined the process, enabling broader and more immediate dissemination of information.