The process of gathering email addresses from individuals interested in a specific offering, product, or service, is crucial for direct communication and marketing, even when a traditional website presence is absent. This involves employing various strategies to capture email addresses through alternative channels. Examples include social media platforms, landing pages hosted on third-party services, partnerships, and offline events.
Establishing a direct line of communication with potential customers bypasses the reliance on organic search traffic or the cost associated with traditional advertising. It allows for targeted messaging, fostering relationships and driving conversions more effectively. Historically, email marketing has proven to be a highly effective marketing tool, offering a measurable return on investment.