The phrase represents an individual’s consent to be contacted with marketing materials sent via electronic mail by The New York Times Company. This action signifies a user’s explicit permission to receive advertisements, special offers, and updates related to the organization’s products and services, directly to their personal email address. For example, a reader might check a box on a NYT subscription page stating “I agree to receive promotional emails,” thus initiating the delivery of targeted advertisements.
Such agreements are critical for organizations adhering to data privacy regulations like GDPR and CCPA, which mandate informed consent before collecting and utilizing personal information for marketing purposes. Obtaining this explicit agreement allows organizations to engage in legitimate marketing practices while respecting user privacy. This approach has evolved from earlier, less regulated marketing tactics, reflecting increasing consumer awareness and stricter legal frameworks governing data use.
