The phrase denotes a targeted method for enhancing a company’s total addressable market (TAM) reach through direct outreach. This outreach frequently involves electronic mail as the primary communication channel. As an illustration, a software company might use this method to identify and connect with potential clients who were previously outside its actively pursued market segments, focusing on demonstrating the software’s value proposition to these new prospects.
This approach provides multiple advantages, including the potential for accelerated revenue growth, expanded market share, and valuable insights into previously untapped customer needs. Historically, such proactive contact strategies have been instrumental in enabling businesses to adapt to changing market dynamics and identify new opportunities for expansion. Effective implementation can lead to more efficient resource allocation and improved overall business performance.
