The phrase denotes a strategic approach of contacting businesses that align with celebratory events, seeking potential partnerships or sponsorships for a pre-wedding festivity. These communications typically aim to secure discounted products, promotional items, or collaborative opportunities to enhance the bachelorette experience. For instance, a party planner might contact wineries, spas, or accessory retailers with a proposal outlining mutual benefits.
This outreach can significantly elevate the celebratory event by providing enhanced resources and memorable experiences. Historically, reliance on personal networks and budget constraints limited event possibilities. Now, direct engagement with relevant companies broadens the scope of available resources, fostering a more elaborate and distinctive celebration. Effective communication with these entities can lead to advantageous partnerships, increasing value for both the event organizers and the companies involved.
