A tool that determines the proportion of recipients who clicked on a link within an email campaign compared to the total number of emails delivered. For instance, if a campaign results in 50 clicks from 1,000 delivered emails, the resulting metric would be 5%. This facilitates an understanding of audience engagement with the email’s content and calls to action.
The capacity to measure link interaction provides essential data for assessing campaign effectiveness and return on investment. By evaluating this metric, marketing professionals gain insights into audience preferences and optimize content strategy, improving future campaign performance. Its historical context lies in the evolution of digital marketing and the need for quantifiable metrics to justify marketing expenditures.
