The practice of collecting email addresses from individuals who access a wireless internet network provided by a business or organization is a data acquisition method employed to build customer lists. For example, upon connecting to a cafe’s internet, a user might be prompted to enter an email address before gaining full access. This provides the business with a means of direct communication for marketing and promotional purposes.
This data collection method offers several advantages. It enables targeted marketing campaigns, allowing businesses to communicate directly with customers who have already demonstrated an interest in their services by visiting the location. The data can be used to send promotional offers, announcements, or gather feedback. Historically, this strategy has evolved from simple network access provision to a valuable tool for customer engagement and business growth.
