The ability to dispatch electronic mail messages via Brevo (formerly Sendinblue) from multiple domain names, where one domain is specifically designated for the purpose of sending, represents a key configuration option. This setup allows an organization to leverage different domain identities for various communication streams or brands, while centralizing the technical execution through a single sending infrastructure. For example, a company might use “example.com” for general marketing and transactional emails, and a separate “example-news.com” solely for newsletter campaigns, both managed through the same Brevo account and sender reputation associated with the sending domain.
Implementing this strategy offers several advantages. Firstly, it enhances brand segmentation, allowing recipients to readily identify the source and purpose of the email based on the “from” address. Secondly, it aids in reputation management, as email performance metrics (deliverability, open rates, bounce rates) are tracked separately for each domain, preventing issues in one area from negatively impacting others. Furthermore, it enables organizations to comply with stricter email authentication protocols like SPF, DKIM, and DMARC, which are often domain-specific. Historically, managing multiple domains for email required complex server setups; Brevo simplifies this process with its user-friendly interface and advanced configurations.
