A communication, typically electronic, dispatched to a customer who failed to attend a scheduled appointment. This type of message serves multiple functions, ranging from acknowledging the missed engagement to outlining potential consequences and offering rescheduling options. An instance would be a message sent to a patient who missed a doctor’s appointment, detailing any associated fees and providing contact information for booking a new time.
Such correspondence is a vital tool for businesses that rely on scheduled appointments. It minimizes revenue loss by addressing the missed opportunity and encouraging future bookings. Furthermore, these communications cultivate stronger client relationships by demonstrating attentiveness and providing avenues for reconciliation. Historically, missed appointment follow-ups were handled via telephone or postal mail; however, electronic messaging offers a more efficient and cost-effective solution.