The process of sending a single email message to a large group of recipients simultaneously is a common marketing and communication technique. For example, a company might use this method to announce a new product, share promotional offers, or disseminate important updates to its customer base.
This widespread distribution method offers significant benefits, including increased brand awareness, efficient communication of information to a broad audience, and the potential for driving sales or engagement. Historically, it has evolved from simple mass emails to sophisticated campaigns leveraging personalization and segmentation strategies.