The practice of using electronic mail to promote insurance products and services to both prospective and existing clients within the insurance sector is a targeted marketing approach. For example, an agency might distribute newsletters featuring policy updates or send personalized offers based on a client’s coverage needs.
This marketing method offers several advantages, including cost-effectiveness, the ability to reach a large audience, and the capacity for highly targeted messaging. Historically, direct mail was a primary means of communication. However, the shift towards digital platforms has made electronic mail a preferred channel for its immediacy and measurability.