The practice of acquiring email contact information categorized geographically through postal codes involves purchasing pre-compiled lists. This segmentation allows marketers to target specific regions, tailoring their messages to local demographics, interests, or needs. For example, a business might seek a roster of email addresses within a particular area code to promote a new store opening or a localized service offering.
This method has historically been employed for direct marketing campaigns aimed at increasing brand awareness and driving sales within defined geographic areas. The perceived benefit lies in the potential for reaching a concentrated audience with relevant promotions, potentially leading to higher conversion rates. However, the efficacy and ethical implications of obtaining and utilizing such data remain subject to debate, with considerations regarding data privacy regulations and the quality of acquired information being paramount.