The phrase describes digital correspondence sent to customers around the Thanksgiving holiday. This communication generally expresses gratitude for the business relationship and may include a message of goodwill for the holiday season. A business, for instance, might send a message wishing its clientele a joyful Thanksgiving filled with family and good fortune.
Such messages provide a method for businesses to cultivate positive client relationships. Sending holiday greetings demonstrates appreciation and contributes to brand loyalty. The practice of connecting with clients during holidays has evolved alongside marketing and customer relationship management, providing a way to build personal connections beyond transactional interactions.