The practice of including animated images directly within the body of an electronic message is a technique employed to enhance visual communication. An example is the inclusion of a short, looping animation showcasing a product feature or conveying a specific emotion. This differs from attaching the image as a separate file, as the animation is immediately visible upon opening the message.
This method can be crucial for capturing recipient attention and increasing engagement. Its adoption has evolved with advancements in email client technology and internet bandwidth. Historically, limitations existed in consistent rendering across different platforms; however, current technologies provide greater reliability in displaying these animations. Benefits can include improved message comprehension and a more memorable user experience.
