The abbreviation “v/r” found in the closing of some emails stands for “verte/retour,” a French term meaning “please reply.” It is an expression used to politely solicit a response from the recipient. For example, an email might conclude with a question followed by “v/r, [Sender Name].”
The use of this convention can streamline communication by implicitly indicating the sender’s expectation of a reply. In professional contexts, such clarity avoids ambiguity and can contribute to efficient workflow. Originating in francophone settings, its appearance in English-language communication demonstrates the increasing interconnectedness of global business practices.
