A communication dispatched to attendees and potentially other interested parties after a gathering, seminar, conference, or similar occasion. This message serves as a means of reinforcing key takeaways, providing resources, and initiating further engagement. For instance, participants in a marketing summit might receive a message containing presentation slides, links to relevant articles, and a request for feedback regarding their experience.
This communication plays a crucial role in maximizing the return on investment from an event. It helps maintain momentum generated during the occasion, strengthens relationships with attendees, and can drive leads or sales. Historically, such correspondence involved physical mailings, but modern practices largely rely on electronic transmission, allowing for faster dissemination, personalized messaging, and easier tracking of engagement metrics.