A communication sent after a business proposal has been submitted, designed to reiterate key information, address any concerns, and encourage the recipient to take the next step toward acceptance. This serves as a prompt, ensuring the proposal remains top-of-mind and that any lingering questions are answered. For instance, after submitting a detailed plan for a marketing campaign, a communication could be dispatched a week later, briefly summarizing the projected ROI and offering a time for a brief clarifying conversation.
Such communications are essential for maximizing the likelihood of a positive outcome. They demonstrate proactive engagement and a commitment to client success. Historically, the practice of re-engaging after proposal submission was conducted via telephone; however, electronic mail provides a documented record of communication and allows for the efficient dissemination of information to multiple stakeholders. This approach reinforces the value proposition and can address potential objections before they become insurmountable barriers.