A strategically timed message sent to individuals who attended a property viewing event serves as a courteous gesture and a proactive step in nurturing potential buyer interest. For example, a real estate agent might send a personalized message summarizing key features discussed during the viewing, along with instructions on submitting an offer.
The practice enhances customer relationship management, reinforcing positive impressions and facilitating the progression of sales leads. Its historical significance stems from the need to maintain contact with prospective clients in the competitive real estate market. The practice’s advantage lies in its ability to re-engage attendees and encourage them to take the next step in the purchasing process.