The procedure involves crafting an email message using HyperText Markup Language (HTML) and then transmitting that message through the Gmail platform. This enables the inclusion of rich formatting, images, and interactive elements within the email body beyond simple plain text. For instance, a marketing campaign might utilize this to create visually appealing promotional content with embedded calls to action.
Using formatted messages offers several advantages over plain text alternatives. It allows for brand reinforcement through consistent visual identity, improved engagement with recipients, and more effective communication of complex information. Historically, this technique has been crucial for businesses seeking to establish a strong online presence and differentiate themselves from competitors. Its impact lies in enhancing the user experience and increasing the likelihood of desired actions, such as website visits or product purchases.