The process involves crafting an email message using HyperText Markup Language (HTML) and then transmitting that message in a way that the recipient’s email client interprets and renders the HTML code as intended. This allows for rich formatting, including specific fonts, colors, images, and layout elements not available in plain text emails. An example would be designing a marketing campaign email with a company logo, visually appealing product displays, and embedded call-to-action buttons, all achieved through HTML coding.
The ability to format messages in this way is significant for branding, marketing, and overall communication effectiveness. It allows senders to create visually engaging content that captures attention and reinforces brand identity. Historically, the shift from plain text to HTML email marked a turning point in digital communication, enabling businesses to create more impactful campaigns and providing greater control over the user experience. This capacity to control the visual presentation of a message has become crucial for many organizations.