A puzzle, distributed within an electronic message, provides an interactive element, often used for engagement or promotional purposes. As an example, a recipient may receive an email containing a grid of squares and corresponding clues designed to test vocabulary and knowledge. Solving the puzzle may be a means to unlock further content or participate in a competition.
The incorporation of this element into digital communication offers several advantages. It can increase recipient interaction with the message, boost brand awareness through gamification, and provide a unique, memorable experience. Historically, similar logic puzzles have been used in print media to attract readership and offer entertainment; its integration in email represents a digital adaptation of this established concept.