A message from a salesperson to a prospective client, designed to initiate contact and establish a basis for future interaction. Typically, it highlights the sender’s role, the value proposition offered, and a clear call to action. For instance, a sales representative from a software company might send a brief message to a marketing manager at a target company, introducing their customer relationship management (CRM) solution and suggesting a brief introductory call.
This form of communication is crucial for lead generation and pipeline development. It allows salespeople to proactively reach potential customers, expanding their reach beyond inbound inquiries. Historically, these were often personalized letters or cold calls, but modern business practices increasingly rely on electronic methods for initial outreach, offering a cost-effective and scalable approach to connecting with prospects.