This refers to a concise email marketing strategy, popularized within certain online business circles, designed to re-engage inactive subscribers. Its core principle focuses on brevity and curiosity, aiming to prompt a response and restart communication with recipients. A common example might be: “Are you still interested in [topic]?”.
The perceived value lies in its ability to revive potentially lost leads and customers at minimal effort. Proponents suggest it offers a low-pressure method to gauge continued interest, saving resources by identifying and focusing on receptive individuals. This technique, attributed to Dean Jackson, represents a shift towards personalized, streamlined marketing.