An entity specializing in assisting businesses to connect with other businesses through electronic direct mail campaigns. These firms offer services such as list segmentation, content creation, campaign management, and performance analysis, tailored specifically for inter-company communication. As an illustration, a manufacturing business might employ such an organization to promote its industrial equipment to engineering firms.
Organizations providing this service are important facilitators of commerce between enterprises. They allow for the efficient dissemination of product information, service updates, and thought leadership content to targeted business audiences. Historically, these types of agencies evolved from traditional direct mail providers, adapting their methodologies to the digital landscape and the unique needs of business-to-business interactions.