A structured message used to welcome new customers, it typically includes information on how to get started with a product or service. It may contain links to resources, contact information for support, and an overview of the key features available. For instance, a new software user might receive a message outlining the initial setup process, providing access to training materials, and offering contact details for a dedicated account manager.
The effectiveness of such a message contributes significantly to initial customer satisfaction and long-term retention. A well-crafted message reduces customer churn, fosters a sense of value, and accelerates product adoption. Historically, personalized welcome procedures were often delivered manually; however, automation has enabled businesses to scale this crucial interaction while maintaining a professional and helpful tone.
