The short snippet of text that appears after the subject line in an email inbox is a crucial element influencing open rates. It offers recipients a glimpse of the email’s content before they open it. For example, instead of seeing generic information like “Click here,” the snippet might display, “Exclusive savings inside! Get 20% off your next purchase.” This provides context and enticement.
This element plays a significant role in email marketing success. It allows senders to extend their message beyond the subject line, conveying value and encouraging opens. Historically, email clients would often display the first few lines of the email body as this snippet, leading to unintended results such as showing unsubscribe links or legal disclaimers. Modern email platforms allow senders to customize this, providing control over the recipient’s first impression and boosting engagement.
