A promotional message sent electronically offering a monetary discount for use on a specific streaming service. This type of communication typically originates from the platform itself or a partner and aims to incentivize user engagement. As an example, a customer might receive such a notification after purchasing a qualifying product or subscribing to a particular service tier.
The purpose of these offers is multifaceted. They can serve as rewards for customer loyalty, incentives to explore new content, or promotional tools to increase overall platform usage. Historically, these offers have become more prevalent as streaming services compete for subscribers and seek to maximize revenue streams through increased viewership and engagement. This form of digital promotion also offers a direct and trackable method for measuring the effectiveness of marketing campaigns.