The act of systematically removing inactive or unwanted email addresses from a Substack subscriber base is a crucial aspect of list management. This process involves identifying subscribers who no longer engage with the publication’s content and then permanently deleting them from the mailing list. As an example, if a subscriber has not opened any emails in six months, they might be considered a candidate for removal during a regular list cleaning exercise.
Maintaining a clean and engaged email list provides significant advantages. It improves deliverability rates, ensures that emails reach active and interested readers, and reduces the cost associated with sending emails to unresponsive addresses. Historically, effective email list management has been recognized as a cornerstone of successful email marketing campaigns and audience development strategies. Better delivery translates to better conversion and overall engagement.
