A communication sent to a potential client after a price estimate or proposal has been submitted. Its purpose is to gently remind the recipient of the outstanding offer and encourage them to proceed with the proposed services or products. For example, after sending a detailed proposal for a website redesign, a sales representative might initiate this correspondence a week later to gauge the client’s interest and address any remaining questions.
This proactive communication is vital in maintaining client engagement and increasing the likelihood of securing a deal. Benefits include reinforcing the value proposition, demonstrating continued interest in the client’s needs, and providing an opportunity to clarify any uncertainties. Historically, such engagement was primarily conducted via telephone. With the advent of email, the process became more efficient, scalable, and readily trackable.
