The concept involves individuals receiving compensation for reviewing electronic messages. This practice allows marketers and researchers to incentivize attention to their outreach efforts, while providing a revenue stream for participants. For example, a user might receive a small payment for confirming receipt and briefly scanning promotional material.
This method offers a potentially valuable avenue for advertisers seeking guaranteed engagement with their content, circumventing the limitations of passive advertising. Its history is rooted in the evolution of internet marketing and the search for effective methods to capture user attention in an increasingly saturated digital landscape. The primary benefit lies in its direct approach, rewarding users for their time and attention.