The phrase describes the action of consenting to be sent marketing messages via electronic mail. This often involves ticking a box on a website or application form, thereby giving permission for a company or organization to send advertisements, special offers, or other commercial content to a specified email address.
This permission grants businesses a direct channel to communicate with potential customers. It represents a cost-effective method for disseminating information and promoting products or services. Historically, direct mail was a primary method for this purpose; however, electronic mail offers greater speed, efficiency, and measurability. The act of giving consent is crucial for compliance with anti-spam legislation, which regulates the sending of unsolicited commercial messages.