A communication dispatched to individuals selected for a study, these messages serve to prompt completion of pending questionnaires or feedback forms. For example, after distributing a satisfaction survey, a follow-up communication might be sent to non-respondents a week later, encouraging them to participate and providing a direct link to the online form.
These follow-up communications are essential for maximizing response rates and mitigating potential biases arising from non-response. A higher response rate enhances the representativeness of the data, allowing for more accurate inferences about the target population. Historically, researchers have found that strategically timed and carefully worded prompts can significantly improve study participation.