Oracle Cloud Infrastructure (OCI) offers a suite of tools designed to facilitate the reliable and scalable sending of emails. This service is utilized by businesses and organizations to transmit various types of messages, including transactional emails (password resets, order confirmations), marketing campaigns, and bulk communications, ensuring deliverability and providing insights into email performance. For example, a company might use it to send automated welcome emails to new customers.
Reliable email communication is crucial for maintaining customer relationships, disseminating critical information, and driving business growth. The OCI offering addresses the challenges associated with managing email infrastructure, such as ensuring high deliverability rates, complying with anti-spam regulations, and monitoring email performance. Historically, organizations had to build and maintain their own email servers, a complex and resource-intensive undertaking. Services like this provide a simplified, cloud-based alternative.