The action of subscribing an individual to unsolicited electronic messages, often of a commercial nature, without their explicit consent is a core concept addressed here. An example of this is programmatically adding an email address to a marketing list without that individual’s affirmative opt-in.
Understanding the ramifications of this practice is vital due to legal and ethical considerations. Historically, the rise of electronic communication facilitated widespread, low-cost marketing. However, this also led to the abuse of electronic channels through the distribution of unwanted messages, necessitating regulatory intervention and user awareness.
