Choosing the appropriate typography for electronic correspondence is critical for conveying professionalism and readability. The selection involves both the typeface used and its dimensions. For instance, a common choice is a sans-serif font like Arial or Helvetica at 11 or 12 points, or a serif font like Times New Roman, also at a similar size. These examples illustrate the interplay between legibility and an established business aesthetic.
Adhering to best practices regarding visual presentation enhances comprehension and reinforces a positive impression. Historically, standards in business communication have evolved from typewritten documents to digital formats; however, the principle of clarity remains paramount. Employing easily discernible characters and proper proportions minimizes strain on the recipient’s eyes, indicating respect for their time and attention. This directly contributes to the effectiveness of the message, building trust and promoting positive interactions.