In the context of email marketing, temporary delivery failures are categorized as soft bounces. These bounces indicate a transient issue, such as a full recipient inbox, a temporary server problem, or a message size exceeding the recipient server’s limit. For example, if a marketing campaign email is sent to a user whose inbox is currently full, the email will likely result in this type of bounce.
Understanding and monitoring these events is crucial for maintaining a healthy sender reputation and optimizing email deliverability. Ignoring them can lead to reduced engagement, as subsequent emails may be sent to addresses that consistently experience deliverability problems. Analyzing bounce patterns provides valuable insights into the health of recipient email servers and helps refine email list hygiene practices over time.
