The ability to incorporate data related to typical HubSpot entities, such as contacts, companies, deals, or tickets, within automated email communications enhances personalization and relevance. For example, an automated welcome email to a new contact can dynamically display their company name and assigned sales representative based on data stored within the HubSpot CRM.
This integration provides a significant advantage by automating the inclusion of pertinent information, reducing manual effort, and ensuring consistency across email marketing campaigns. Historically, creating such personalized emails often required complex coding or manual data entry. Now, HubSpot’s automation tools simplify the process, enabling businesses to deliver more targeted and effective messaging.