A message dispatched to contacts acquired at a commercial exhibition shortly following the event’s conclusion. These communications serve to reinforce initial connections and further develop potential business opportunities. An example is a message sent within one week of a trade show’s ending, referencing a specific conversation and offering additional information on a product discussed.
Such post-exhibition correspondence is crucial for solidifying relationships and maximizing return on investment from trade show participation. They help maintain momentum generated at the event, increasing brand recall and facilitating lead conversion. Historically, these actions evolved from handwritten notes to personalized email campaigns, reflecting advancements in marketing and communication technologies.
