A communication strategy involving an electronic message sent subsequent to a phone message. This practice serves as a reinforcement of the initial outreach, providing recipients with an alternative method of response and a written record of the attempted contact. As an example, a sales professional might leave a voice message for a potential client and then send an electronic message summarizing the points discussed and offering additional information.
The value of this approach lies in its potential to increase engagement and response rates. It acknowledges the recipient’s time and provides flexibility in how they choose to respond. Historically, this method has evolved from simple phone call reminders to more sophisticated, targeted outreach, driven by advancements in communication technology and marketing automation.
